ROI-Driven SEO Services with a Creative Twist

ROI-Driven SEO Services with a Creative Twist

Getting to Google’s first page is what every brand dreams of, and we have the tools and team to make it a reality. Rank Media is here to bring you more traffic, leads, and sales.

Simply put, our SEO company gets results.

Just think about how often you use Google, Bing, and other search engines to look something up, find a business, or discover a product.

With 75% of searchers clicking the top three positions, the first page is where your business needs to be. So, if your website is dwindling in the depths of page two or lower, it probably means you’re not getting the optimum amount of traffic.

We’re here to change that.

We are experts at what we do, and the difference with our SEO company is that we provide you a return on your investment, with a creative twist. To us, success is driven by good data and a creative approach. We take pride in offering ethical SEO services that deliver long term results to you, the client.

The way we get valuable SEO results? With every client, we go the extra mile to dive deep into research and analysis to uncover the most useful SEO opportunities for your business.

This ensures our search engine optimization efforts are as focused on high rankings as they are on your bottom line.

What is SEO Marketing?

SEO (search engine optimization) is the process of increasing the amount of free organic traffic your website generates from search engines such as Google and Bing. SEO ensures your website ranks well in search engine results pages (SERPs) for specific keywords.

If you are a hotel in Chicago, for example, you’d want your website to appear on the first page of Google when people search for “Chicago hotel” or “hotel in Chicago”.

You might well be the best hotel in the area, but if your website isn’t on the first page of search engines, it’s unlikely potential customers will ever even know about your services. Worse still, they’ll find one of your competitors first, because of their better-optimized website.

In essence, a high-volume search ranking acts as a 24/7 sales department for your business, directing potential customers straight to your website, no matter what time they search.

There are over 200 factors that determine how search engine algorithms rank web pages for specific keywords, and they can be divided into the following categories:

  • Website content
  • Website architecture
  • HTML and other coding factors
  • Trust and authority
  • Backlinks and brand citations

How to Use SEO to Increase Rankings

Any company can use SEO for their benefit. From law firms and multinational retailers all the way to a family-run cafe or plumbing company. The list goes on and on.

You might have spent countless hours reading ‘top 10 easy fixes to boost your SEO’ articles, and maybe you’ve tried your hand at implementing some of them, but are the pieces still not coming together to have the desired impact on your business? You’re not alone.

Many resourceful business owners have tried their hand in digital marketing, self-teaching the basics of SEO to try and improve their rankings. But without the right tools, programs, and expertise, a brave galumph into the realms of SEO can leave you feeling like you’re going around in circles.

Not only is SEO a highly complex discipline, but businesses of all sizes have woken up to the importance of SEO, meaning there has never been such fierce competition for rankings. Optimal success in the area is in the hands of the highly specialized.

SEO techniques have evolved significantly over the past several years due to the continuous and rigorous refinement of search engine algorithms. While SEO services used to focus heavily on keyword optimization, Google and Bing (among other search engines) now take far more factors into account when assessing web pages. Mobile usability, web content, technical components, and overall user experience are other elements to optimize beyond just the basics.

Our Professional SEO Services

Rank Media’s SEO services are up-to-date with current standards and only use white-hat, natural SEO techniques to help you increase visibility, website traffic, and rankings.

Our extensive SEO services are entirely customizable to the needs of your business and are continually evolving to ensure we deliver the best results.

SEO Auditing & Strategy Development

The first step towards improving your business’s search engine rankings is having a clear picture of your current search engine optimization.

Before jumping headfirst into optimizing your online presence, Rank Media’s SEO experts conduct an in-depth audit analyzing your website’s weaknesses and strengths. We use the latest SEO programs and knowledge to dive into your website’s technical infrastructure, on-page and off-page elements, opportunities, and recommended fixes.

Our extensive audits dig through every nook and cranny of your website to resolve issues impeding your web pages from reaching their full potential. We analyze any traffic loss and identify desirable and achievable target keywords.

We regularly review your website to remain ahead of your competition in identifying new areas of opportunity. The findings from your unique SEO audit and strategy development will dictate the direction of your on-page and off-page SEO efforts.

On-Page SEO (Technical)

Search engines don’t work like humans, so if you want search engines to find your website, it needs to be correctly optimized. On-page SEO is the practice of making optimizations to your website that help search engines find the pages and rank them higher in search results.

On-page optimization includes a mixture of one-time setup activities and an abundance of ongoing work. The focus is on features you can control on your website, such as technical elements, content quality, and your site’s usability.

Our on-page SEO work includes but isn’t limited to:

  • Keyword research
  • Reviewing the URL structure
  • Updating and rewriting page titles and meta descriptions
  • Editing page content
  • Interlinking pages
  • Optimizing images
  • Page load speeds
  • Mobile usability

Off-Page SEO (Link Building)

Off-page SEO includes everything done outside your website with the potential to affect search engine rankings. In essence, off-page SEO tells Google what others think about your site, and at its very heart is backlinks (a hyperlink one website gets from another).

Search engines use backlinks as an indicator of a website’s quality. So should your website have quality backlinks from relevant sources, search engines will assume that your content is valuable to searchers and rank your web page accordingly.

Off-page SEO is fundamental to any successful SEO strategy, and a Moz study shows that off-site factors likely carry more than 50% of the ranking factor weight.

While our off-page SEO service does focus on generating backlinks to your website from high domain authority websites, we go deeper than just link building. Other off-page SEO factors that we work hard to influence include brand mentions without a link, Google My Business, and online reviews.

Local SEO Solutions

Despite what you might think, SEO isn’t always about making your website visible to the masses. When the global audience isn’t the desired target for your product or service, local SEO solutions help your business reach people in a carefully defined geographical area.

But why would you want to restrict your business’ SEO effort to a local audience?

Well, the answer is simple. If you are, for example, a building company in Ottawa, having your website visible to people searching for a builder in California is unlikely to be beneficial. You certainly would, however, want your website to be one of the first those in and around Ottawa to see.

When you consider that nearly half of Google searches seek local information and 88% of local searches on a smartphone result in a store visit or call within a day, the importance of a robust local SEO strategy is evident. Whether you have one storefront or hundreds, local SEO can be the difference in customers finding you.

Rank Media Agency uses local SEO techniques to help you reach the customers just outside your door in any location, whether it be Montreal, New York, Toronto, or a small town.

SEO Content Writing/Content Marketing Strategy

If you’ve read any SEO guides and blogs, you’ve probably heard the tried and true saying: content is king. But not any old content will do.

The days of keyword stuffing and writing mundane content for the sake of hitting minimum requirements are long gone. Following such techniques can now actually attribute a red flag to your website in Google’s eyes. Search engine algorithms have increased in complexity and can separate the relevant, valuable content from the outdated.

Today, SEO is about engaging both search engines and human readers. Pages overloaded with keywords certainly won’t provide a positive experience to your potential clients/customers.

Our team of skilled content marketers, copywriters, and editors combine creative writing and digital marketing expertise to provide appealing content while ticking SEO boxes. This is important because SEO can attract all the traffic in the world, but you have to ask yourself if website visitors don’t like what they read, what’s the point?

Our content team collaborates with SEO consultants to ensure every piece of marketing hits the mark, regardless of whether it’s a meta description, service page, or blog post.