Email Marketing | Rank Media Agency

The Immense Power of Email Marketing

The Immense Power of Email Marketing

A significant database of contacts can provide your brand with an opportunity to push promotional offers and new products, giving you access to an intimate one-on-one stream of communication with past, present, and potential clients. 

In 2019, global email users amounted to 3.9 billion users and are estimated to grow to half of the world’s population by 2023.

If you’re not nurturing your customers through email, you’re missing out on potential revenue generation. Coupled with the power of social media and retargeting ad campaigns, strategic email marketing can generate a significant ROI for your bottom line, and keep your brand front and center within your consumer’s mind.

Better yet, you can hire Rank to do it all! 

The Crazy ROI For eCommerce Brands

Running an eCommerce business is hard on its own. If you lack an effective email marketing strategy, it’s nearly impossible to build and grow those meaningful relationships you need to truly succeed in today’s world of e-comm. It seems like everyone with a dropshipping hookup and a .com can open a shop!

The secret to profitable email marketing sounds simple, and it is when it’s properly maintained. 

  • Use an incentive to obtain subscribers
  • Engage and build trust 
  • Turn subscribers into customers
  • Launch drip campaigns to capture all leads within the sales funnel
  • Upsell, upsell, upsell! 

When email marketing is performed correctly, eCommerce shops can expect an average return of $42 for every $1 spent. 

Simply put, if you are not utilizing past purchasers’ data to better understand your clientele, you’re wasting valuable information. This could be used to build profitable customer lifetime value and successfully predict the trajectory of your business. 

Understanding your CLV (customer lifetime value) is crucial for increasing profitability. So much so that Rank ensures client retention and overall sales success is monitored and maintained through cultivating your email list and lovingly optimizing conversion paths. 

Benefits of Hiring an Email Marketing Consultant

Since 2003, the CAN-SPAM Act and Canada’s Anti-Spam Legislation (CASL) has implemented rules for North American email marketers to follow when sending marketing emails, SMS text messages, instant messages, and any communication transmitted through social networks to recipients. 

These laws grant a level of trust for advertisers in recognizing they can leverage the email channel to advertise their brands, products, and services in a way that is both brand-safe and compliant.

Businesses that don’t comply gamble having to deal with severe penalties such as criminal charges, civil charges, personal liability, and more. 

Sending that risky email or text is so not worth it!

Putting your trust in a Rank email marketing consultant empowers you with expert advice and knowledge of how to set up, maintain, and nurture both email campaigns and workflows. We also give you peace of mind in terms of running your email marketing efforts with the best practices that won’t land you in hot water.

Campaign Setup & Optimization

B2C marketers who leverage automation have seen conversion rates as high as 50%. – eMarketer

Whether your company is looking for an e-comm drip funnel or lead nurturing campaign, researching, identifying, and setting up an email platform is crucial. Our agency will select and implement the proper email marketing software to receive leads and send emails that best suits your needs, budget, and capacity. If you have a preferred email marketing software, we can also work inside their parameters, if they adhere to the strategy we develop. 

Then, we’ll identify which drip campaigns and email triggers will best suit your ultimate goal. Automated email messages are incredibly important for reliable email marketing. They average 70.5% higher open rates and 152% higher click-through rates than one-off messages. 

Our team employs smart functions available within email service providers such as Mailchimp, Drip, and Klaviyo to send out automated emails, keeping your clients nurtured and the money rolling in. 

Design & Copywriting

Sending emails for the sake of emailing is ineffective – the copy is 90% of why campaigns either succeed or fail. Constantly split testing content and designs of each email will not only allow our team to pinpoint just how your clients tick, but it also delivers a much greater ROI. 

Email Marketing Automation

Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue

Remarketing, when done right, allows you to launch a more-than-effective email marketing campaign that grows your returns and helps you determine your average CLV—the net profit you can expect for the duration of your entire relationship with a given customer. 

If your email marketing is well-executed, the customer lifecycle can capture customers in earlier stages of the sales funnel to make multiple purchases. You achieve that with triggered emails that send automatically, based on crucial customer buying behaviors.

In our experience, a complete eCommerce lifecycle email marketing program consists of an average of 8 triggered emails and email series. Each triggered email reaches the customer when they are most likely to convert and increases your customer lifetime value and overall ROI.

Reporting & Optimization

Each month, we package all of our findings and deliver them in a meticulous yet easy to read report that showcases our next steps, ROIs, upcoming campaigns, optimizations, and recommendations.

Throughout the month, our team consistently tweaks, split tests, and refines drip campaigns, email subject lines, and design. This ensures that your awesome product is being showcased to the world in the best way possible. 

Speed up your sales cycle by moving your prospects from one stage of the sales funnel to the next through email marketing. Our email marketing specialists will create, design, and nurture all of your current and potential clients through newsletters, drip campaigns, and email automation sequences, ensuring all of your leads feel valued.