Rental Escapes

Luxury Villa Rentals Worldwide

Before coming to Rank, this Montreal-based villa rental agency was experiencing some serious trouble in paradise.

Despite benefitting from a solid company mandates and flexible service, Rental Escapes had encountered a problem that is all-too-common for any smaller business; an inability to properly convert valuable leads into potential customers. As such, the moment they approached us, our experts started working on a total revamp of their growth strategy and marketing campaigns. In addition to developing a total overhaul of their website structure and content, our experts also created strategies related to Search Engine Optimization (SEO), paid advertisements, and social media.

Within just 2 years, organic traffic was doubled, social media advertising leads came under target cost, and the cost-per-lead of Google Ads was cut in half. And once new leads reached the site, a fresh, sun-kissed interface significantly boosted conversion rates. In the end, our singular blend of SEO, PPC, social media, and web design led to sunny returns for this holiday villa rental agency.

What Rank Did

  • Doubled organic traffic within two years by developing a strategic overhaul of website structure and content
  • Developed a content marketing strategy built to capture traffic for people comparing destinations
  • Created a viable social media advertising plan to develop leads below the target cost ($80/lead)
  • Took over PPC Advertising campaigns on Google Ads
  • Designed a brand-new user interface for the website to increase the conversion rate
  • Services rendered: SEO, PPC, Social Media, and Web Design

P.K Subban