Healthy Halo is a health insurance agency that provides solutions to individuals and employees. Since its inception in 2014, Healthy Halo has grown from a two-person startup to the third-largest national telesales agency specializing in innovative healthcare coverage.
The health insurance agency got in touch with Rank Media to help oversee their Search Engine Optimization (SEO), Pay-per-Click (PPC), social media, and email strategies, as well as offer some general marketing consulting.
Our PPC team took over Healthy Halo’s paid media campaigns in the middle of the 2016 Open Enrollment period and immediately got to work optimizing landing pages to initiate click-to-call technology on mobile devices – leading to a 50% decrease in the overall Cost-Per-Lead (CPL).
Two months later, our PPC team managed over $200,000 of paid media campaigns on Google Ads to deliver a cost-per-acquisition (CPA) under $150, effectively meeting the client’s goal. This was achieved through a lead-nurturing campaign that utilized email, digital advertising, and SMS marketing to generate sales and decrease the overall CPA.
To complement these paid media campaigns, our SEO team created a structure for the website to increase organic traffic.