Jab, Jab, Jab, Right Hook
Our expert team at Rank Media takes a page from Gary Vaynerchuk’s social media marketing strategy blueprint. His 2013 bestseller Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World helpfully highlights campaigns and strategies that both fail and succeed—across all major social media platforms. His insight about which tactics businesses should be avoiding versus honing in on has made him a real household name. Vaynerchuk explains that you have to consistently promote the worth of others, relate, and interact with them, before asking anyone to buy your products and services. He uses enough examples for each tool that he presents that marketers can gain a solid understanding of what works and what doesn’t in the context of each one. The main message in the book is that you need to emotionally invest in your customers for them to care about you.
If you think about it, the same is true of other kinds of relationships too. It’s a basic human truth, and it rules business more than most can begin to comprehend. If you sell too hard on social media, people will ignore you, but if you support your community, they will be eager to do business with you. Classic push and pull, give and take.
One of many gems from the book worth noting: “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.”
Emotional intelligence pays
At Rank, our team helps you achieve just that. We assess your needs, outline opportunities, and prescribe specific actions for long-term social media success, whether it’s harnessing advanced Facebook ad tactics, identifying video marketing opportunities on YouTube, taking advantage of Twitter’s next level ad products, scoring sales with social commerce channels on Pinterest & Instagram, or making room in your plan for Snapchat. Whatever the platform, we ensure the highest levels of native streamlining, optimization, and content adjustment, as needed. We cater our suggestions to the options most realistic for you, including niche opportunities and relevant mainstream tactics such as social media profiles, or optimized blogs.
Our highly skilled media pros move in real time, applying emotional and interpersonal intelligence to create valuable connections in all directions. We understand the power of a compelling story, and know that by connecting meaningfully with individuals and communities that are likely to endorse and promote your name, your social networks can generate your most influential brand advocates. Engaging your audience is its own reward, and the way to engage them is by understanding what they care about and what they want. In turn, they’ll return the favour and promote your brand.
We help you enter the right communities—the ones that will help you get where you need to be—and then start forming the relationships that will sustain you in the future. By engaging meaningfully with your communities, maintaining a strong social media presence on multiple platforms, and producing high quality content in a variety of formats, many doors will open to you. If this sounds overwhelming, it doesn’t have to be. We’ve got this. It’s all about allocating enough resources or reallocating them, as they case may be, to better suit the social media driven marketing world that we inhabit.
Shaking the competition
Because we live in a hyper-competitive age, we help you identify your competition’s tactics, and shake their hold too. Not just direct competitors. We consider the big players as well. There are effective ways of using your personal accounts to see how these brands communicate and interact with their communities. And there are lessons to be learned there.
To help you implement effective strategies and watch them grow returns, we work with you to ensure brand integrity, compliance with different mediums, and best practices for future development and communication.
Monitoring progress as needed, of course, is always on our priority list. We get that finding tools to track performance, opportunities, management and more can be daunting. There are thousands more social media tools than there were just a few years ago due to the explosion of open source software and larger audiences. We can help you narrow your choices based on your budget, resources, and the environments that best suit your needs.
The bottom line is improving your social media ROI. With the right kind of attention given to the content you put out into the world, your communication style, your commerce plan, and the communities you reach out to, incredible results are guaranteed.