Click-to-call conversion rate for lead generation of search-based campaigns.
(cost-per-acquisition) achieved during the post-Open Enrolment Period.
Rank Media worked with VelaPoint on generating successful lead generating campaigns within the highly competitive health insurance vertical in the United States.
We developed a strategic click-to-call campaign leveraging mobile search capabilities.
Various styles of creative assets were also tested to determine the optimal conversion
pathways for users searching from a mobile device. As a result, we were able to develop
a unique solution that combined click-to-call search advertising with onsite mobile
mechanisms that made it easier for users to speak with an agent.
Understanding the power of mobile marketing within the insurance sector, Rank Media
rebuilt the VelaPoint website to be responsive for all devices and migrated the content
to a customized WordPress CMS, built with customizable mechanisms that allow
VelaPoint to capture more leads.