The Residences at the Ritz-Carlton partnered with Rank Media to increase brand awareness. Targeting an affluent niche market, we developed campaigns across different channels of marketing to generate viable leads. Influencer marketing allowed us to tap into the luxury communities online and generate a steady amount of online PR.
We leveraged the power of search and display advertising to generate new pathways for inbound traffic. By targeting multiple geographic areas, we were able to capture targeted users and generate interest for the properties available. Additionally, we incorporated social media marketing to increase awareness both locally and internationally, using Facebook as the main platform for our marketing efforts.