Choosing the right platforms for Social Media Marketing directly affects the success of any campaign. For example, developing a Pinterest strategy for a funeral parlor will prove to be futile and a waste of resources. A platform that marketing professionals are beginning to incorporate into their strategic plans is LinkedIn. However, businesses are still figuring out how to properly exploit this resource for their brand. In fact, the Social Media giant recently announced that they had over 150 million registered users. With LikedIn’s global reach, active user base, and unrivaled professional structure, the question then becomes: how can my brand use LinkedIn?
Explore New Opportunities with LinkedIn
This virtual networking platform allows your brand to reach out to specific businesses for lead generation purposes. Joining industry groups, participating in discussions, and reaching out to new contacts will help increase your brand’s followers on LinkedIn. This is uniquely ideal for organizations that need to increase their exposure and want to incorporate Social Media Optimization in their sales activities.