As the NFL playoffs head to the Super Bowl in a couple of weeks, major advertisers around the world are preparing for the launch of their commercial marketing efforts. In fact, early estimates have the price for a 30 second TV spot in the $4 million range, indicating that advertisers are more willing to pay a premium for the prime exposure associated with such a global event. Of course, advertising during such an event without any prior promotion may hurt retention rates. Ipsos partnered with Youtube to discover whether or not running YouTube ads leading up to the even made a strong impressions on the audience.
YouTube is quickly becoming an effective multimedia social website for businesses to better leverage and monetize the limitless opportunities available for advertising. An infographic put together by FanBridge perfectly illustrates the viral power of the video marketing giant YouTube within the social media landscape, and how marketing professionals can capitalize on the advertising options available to develop effective cross-channel promotional activities.
Continuously updating its platform, LinkedIn has recently announced the launching and addition of self-serve video advertising to its suite of business solutions. The social media giant has made a significant amount of aesthetic changes to the website recently to foster communication between brands and users. This is another step in the right decision for LinkedIn to further monetize the world’s #1 B2B social networking platform, and it also allows advertisers to leverage the powerful effect of multimedia in advertisements.
Old Spice, Doritos, Dollar Shave Club….what do these brands have in common? They are companies that have leveraged the viral power of YouTube to create excitement for their products, and in the case of the Dollar Shave Club, generate a presence to help with the launching of a new and unique business model. In fact, their quirky video generated so much traffic upon the launch that they saw subscriptions hit the roof, signing up 12,000 new customers within two days. Creating videos and uploading them to YouTube has never been easier; unfortunately, creating a video marketing campaign that will truly go viral and bring visitors promises to be herculean task. How can your video marketing efforts break through the clutter?
A comment trend with videos that go mainstream is that they have a humorous component to engage the audience. Simply put, users are more relaxed when browsing YouTube, and a video of a talking baby, an anthropomorphized animal, or a series of unfortunate events tends to generate more hits than a 30 minute video instruction for accounting software. However, you need to also be cautious in this regard: something too outrageous may overshadow the brand message and fail to elicit the desired actions from your audience.