From Paper to Digital: Insight into the Efficiency of a Custom Software Solution [CASE STUDY]

    Businesses that still operate with pen and paper are finding it increasingly difficult to maintain operations and remain competitive as digital technologies continue to evolve. The transition isn’t easy for most businesses when you take into account the multitude of departments that need to be managed, such as accounting, finance, marketing, and human resources.  Managing multiple pieces of software can be time consuming and result in inefficient processes and a waste of resources.

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    $6.9 Billion will be Spent on Halloween in the United States this Year

    Young or old, Halloween is a day that everyone seems to enjoy, whether it’s for stocking up on candy or coming up with outrageous costume ideas. However, it’s not often that people delve into the consumer trends behind the festive occasion. Statista,

    a statistics portal, prepared an interesting inforgraphic going into the consumer trends this year. While the data is largely general and focuses on end-user expenditures, it does provide insights for businesses that depend on the Halloween season as a big source of revenue generation. With that knowledge, businesses can plan strategic marketing efforts to ensure that consumer dollars are going into their pockets and not to their competitors.

    Some interesting stats include:

    • Average individual consumer expenditures is expected to be $75.03 this year, a drop from the average $79.82 per person last year.
    • An alarming $330 million will be spent on pet costumes, ensuring that cats and dogs everywhere will be scared on this day.
    • Overall consumer expenditures fell to $6.9 billion this year, compared to $8.0 billion in 2011. This drop can be attributed to a number of trends, but it’s most likely due to the continuing shift towards healthy eating, resulting in less candy being purchased.

    Happy Halloween from all of us here at Rank Media Agency!

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    Evaluating Custom Development Solutions

    Even small and medium sized businesses today need to rely on many different tools and technologies to operate. Some of these tools are trade-specific while others are common to all businesses, like accounting software. Whatever combination of these tools your business may use, it’s likely that you’ve considered seeing two or more of them working better as team at one point or another.

    Tedious data entry, inefficient processes and a lack of informative business intelligence gathering are just a few of many good reasons to invest in your technical infrastructure. For example, an iPhone app can be used to better track employees and evaluate their progress while out in the field. Another example might be integrating a CRM with an inventory control system to make accounting and reporting processes more efficient.

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    Retarget and Remarket

    Web stores, emails, and social media offer clients tons of exposure to smart, marketing-oriented companies. This same saturation of specials, banners and colours is the reason behind low turnovers, abandoned e-shopping carts and a perhaps overwhelmed online shopper. This is definitely an oversimplification since there are endless reasons why a client would walk away without making a purchase. But, it helps me easily transition into my topic, the value of re-introducing your wares to a client who has visited your site.

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    Les pires erreurs commises lors d’un « rebranding »

    Être accroché au passé

    Il est parfois difficile d’accepter une rupture. Certains propriétaires s’attachent trop au passé, ce qui devient du pareil au même, simplement avec un logo différent. Il vous faut repartir complètement à neuf, tout en conservant vos ressources existantes. Impliquez-les et allez-y une étape à la fois, tout en déployant de nouveaux angles.

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    Contenu de qualité : un rouage essentiel de votre site web et de votre succès

    La qualité : toujours championne

    Le vieil adage qui dit que la qualité passe avant la quantité ne pourrait pas être plus approprié dans ce scénario. Il est crucial de produire du contenu intéressant et unique pour vos visiteurs, car cela peut faire fleurir un produit ou service, le transformant d’une idée stagnante en succès contagieux si vous êtes en mesure de bien vous connecter avec le public que vous ciblez.

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