Ecommerce Marketing Strategies for the Holiday Season
    Ecommerce Marketing Strategies for the Holiday Season

    With Black Friday & Cyber Monday right around the corner, it’s that time of year again where digital marketing ninjas and self-proclaimed advertising gurus abandon the concept of sleep to focus on crafting a series of promotional campaigns. All jokes aside, the holiday season that kicks off with American Thanksgiving provides online retailers with an opportunity to recoup a year’s worth of operations costs by generating a meaningful amount of sales. The “make it or break it” season for online retailers means you need to be creative with marketing campaigns as competition ramps up significantly. While it may seem overwhelming and stressful to hitch your success to a volatile shopping period, you don’t need to rely on a sacred scroll or dark magic compendium to execute efficient campaigns. With shoppers actively searching for the best deals, there’s a massive opportunity for retailers of all sizes to capture a share of the money floating around online. Here are some holiday marketing tips ecommerce professionals of all types, ranging from small store owners to the seasoned independent seller pumping out thousands of sales on Amazon. 

    1) Fund Google’s next robotics venture by splurging on advertising

    Whether your advertising budget is $1,500 per month or $50,000, odds are you’ll see a substantial lift in sales by ramping up advertising spend during the holiday season. Unfortunately, if you haven’t ventured into the lucrative (and stressful) world of digital advertising yet, there’s still a chance to capture a share of the market with strategic campaigns.

    Google Shopping campaigns are typically the best campaigns to bet on this time of year as online shoppers are on the hunt for the best deals. Consistently checking competitor pricing is vital during this period because product ads with the lowest pricing tend to get the best click-through rates (CTR). Subvert your rivals’ expectations by matching their prices for competitive products and steal traffic away from their website. Scaling campaigns can also be a breeze if your campaigns are structured properly, so make sure to segment your product groups as much as possible. You can then maximize the return on advertising spend (ROAS) for your bestsellers and highest margin products. In addition to regular search and shopping campaigns, utilize dynamic product retargeting to broaden your reach and capture additional traffic. (more…)

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    Inbound Marketing 101: Five Tactics to Optimize Your Ecommerce Business

    Not Sure Where to Start with Ecommerce Marketing?

    Managing an ecommerce store can be a daunting task in the initial stages for a business. Whether it’s a Shopify store or custom Magento website, there are no universally agreed upon manuals for generating website traffic and sales. For a business owner, the foray into digital marketing can be quite cumbersome, especially if one gets overwhelmed by buzz terms such as “conversion tracking”, “customer lifetime value”, and cost per acquisition”.

    Discover the Power of Inbound Marketing

    Fortunately for ecommerce store managers, there are experienced marketing professionals and digital agencies that can be enlisted to launch and optimize inbound marketing campaigns geared to generate web traffic, grow customer databases, and increase online sales. Contrary to outbound marketing, which primarily consists of one-way communication such as cold calling, traditional advertising, and banner ads, inbound marketing focuses on providing value and two-way communication. The advent of the Internet and evolution of marketing has forced businesses to rethink traditional advertising strategies and reallocate budgets appropriately.

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    Most Popular Products on eBay by State [INFOGRAPHIC]
    Most Popular Products on eBay by State [INFOGRAPHIC]

    From coast to coast, it seems like consumers in the United States have quite the eclectic taste when it comes to shopping online. In an analysis prepared by eBay,

    it was discovered that all 50 states differ from one another when it comes to the most popular category of products purchased online. For example, firearms & supplies was at the top of the list in New York, but neighboring states such as New Jersey and Pennsylvania had men’s fragrance and gaming products as the most popular categories respectively.

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    Revenue Generated by Ecommerce Marketing Every Second

    Ever wonder how much money is spent online every second?

    Well Ever Merchant, a real-time ecommerce marketing analytics platform, compiles purchasing data across the globe and breaks it down by platform, vertical, country, and source.  While the data is illustrated pretty quickly on their real-time dashboard, we were able to find a screenshot of the data at the 30 second mark from MediaBisto.

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    10 Online Marketing Tactics to Generate More Traffic and Sales [INFOGRAPHIC]

    Generating a steady stream of traffic for a new ecommerce store can be a bit difficult after the initial launch of a website for small businesses, especially for stores in competitive verticals such as the fashion industry. However, implementing a sound strategy that combines various elements of online marketing and sales promotion can help a relatively unknown ecommerce business break through the clutter and capture a healthy amount of targeted, ready to purchase traffic. Investing in online marketing tactics such as search engine optimization and content marketing are necessary in the long-run because those activities help cement real estate online and provide increased brand awareness. Unfortunately for many small businesses, there is a need to generate returns immediately, and while SEO is extremely valuable, it does take a couple of months to generate momentum. So what should ecommerce business owners do in the interim?

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    Ecommerce Marketing Advice from Successful Entrepreneurs [INFOGRAPHIC]

    Marketing a successful business online is both an art form and a science. Experienced entrepreneurs and business owners around the world will tell you that generating a steady stream of revenue online is not an easy thing to do, especially with ecommerce stores popping up every day across all verticals. However, employing a strategic digital advertising strategy that encompasses both inbound and outbound media can lead to long term revenue generation.

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    Ecommerce Marketing and the Future of Shopping

    Ecommerce Marketing and the Future of Shopping

    It’s no surprise that shopping in 2014 is drastically different than it was 20 years ago, or even five years ago with the continuously evolving nature of modern day technology. Smartphones and tablets have made it easier for shoppers to find information about products on the go and transact within seconds. Many retail businesses have realized the lucrative potential of opening an ecommerce store, or in some cases, completely abandon the brick and mortar model and move operations online. Recent research predicts that global ecommerce sales should reach over $1.3 trillion by 2016, representing a significant chunk of business that will be conducted online.

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    Leveraging Three Inbound Marketing Channels for Improved E-Commerce Performance
    Business slogans on a road and street signs
    Business slogans on a road and street signs

    For businesses looking to increase the amount of revenue they generate from online stores, it’s essential to keep abreast on the latest inbound marketing trends. In particular, three types of traffic generating sources have proven to be indispensable for new e-commerce businesses: Email, SEO, and Social Media. Below is a quick overview of the efficacy of each channel and insights into which one provides the best conversion rates for your digital marketing campaigns.

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