Five Essential Tactics to Master SEO in 2018
    Five Essential Tactics to Master SEO in 2018

    *Author’s note: initial post was written for 2017. This has been updated to reflect changes for 2018. 

    There have been quite a few significant updated in the realm of search engine marketing. While some of the updates focused on the paid side (removal of right column ads, expanded text ads, responsive display ads, etc.), other updates focused on organic traffic. Some of the key updates included the following:

    • Removal of right-column ads. While this was more of a paid search update, the impact is felt on the organic side as desktop searches show up to four ads at the top of search results.
    • Mobile-friendly update #2. Google launched a second algorithm update a year after “Mobilegeddon,” which gave mobile-friendly websites a boost in rankings on mobile devices.
    • Local search algorithm update. Unofficially named Possum, this local search update (while unconfirmed by Google) made a significant change in local search results. Duplicate business listings are filtered out, and more relevant results are shown based on search queries.
    • Penguin 4.0. Google *finally* launched a new major Penguin update after a couple of years. Penguin also now runs in real-time and is included in the core algorithm (like Panda).
    • Google announce the launched of a mobile-first index, expected to rollout sometime in 2018.
    • The Google Search Console was updated to a new interface, looking sleeker and providing webmasters with data past 90 days.

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    Five Reasons Why Content Marketing Is Surging
    Five Reasons Why Content Marketing Is Surging

    There are many reasons why content marketing has become such a force over the past several years. One of the main reasons marketing professionals all over the world are investing resources into creating content is the advancement made in technology over the past ten years. It has become easier than ever to disseminate information across multiple platforms, ranging from social media platforms & mobile apps to websites, blogs, and newsletters.

    Another benefit of content marketing is the prominence of experts within specific niches and verticals. Before the rise of the internet and the proliferation of blogs and content-rich websites, it was nearly impossible for the average writer to make his/her thoughts known to the world, let alone world-class experts. For example, look at Rand Fishkin from Moz, a popular SEO & digital marketing platform for businesses and agencies alike. Rand established himself as an authority in the world of search engine marketing by publishing content, videos, and ebooks, something that could not have been done in the 90s. Rand Fishkin is only one of millions of experts disseminating content on a daily or weekly basis, cultivating massive followings by sharing their expertise, thoughts, and opinions.

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    Inbound Marketing Post
    100% Awesome Inbound Marketing Cocktails Crafted To Convert

    s”Let’s put all our marketing dollars into direct mailing and outbound dialing – we’re sure to convert big time!”

    20 years ago…that might have been effective. In fact, it worked well for various businesses with regards to generating leads. However, a lot has changed over the past 20 years. With the advancements in technology, people have migrated online and are likely to engage in the following activities on a daily basis:

    • Check their inbox only to delete a bunch of spam / notification emails.
    • Login to Facebook on a mobile device to check out the latest memes and/or watch a Tasty video.
    • Inevitably make a purchase on Amazon after browsing for hours (yours truly is guilty of this).
    • Search for random stuff on Google, such as “Who is Stronger: Superman or Hulk?”
    Go Superman Go!
    Our money is on Hulk, especially after Batman vs. Superman

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    Ecommerce Marketing Advice from Successful Entrepreneurs [INFOGRAPHIC]

    Marketing a successful business online is both an art form and a science. Experienced entrepreneurs and business owners around the world will tell you that generating a steady stream of revenue online is not an easy thing to do, especially with ecommerce stores popping up every day across all verticals. However, employing a strategic digital advertising strategy that encompasses both inbound and outbound media can lead to long term revenue generation.

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    Reaching Your Audience in a Digital Age with Online Marketing

    Five years ago, it was common to hear the following response from business owners when asked if they considered investing in online marketing:

    “Online marketing? My customers know how to find me, I don’t need to invest in online advertising”.

    Nowadays, you’ll be lucky to hear any executive or marketing professional state that they do not need online marketing. In fact, many business owners are jumping into online advertising before doing the requisite market research to understand how their consumers search for products and services on the web. Reaching your audience in a continuously evolving digital age is essential, and without leveraging the right channels, your marketing messages will fall to the wayside and not help you achieve your goals.

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    Three Emerging Trends in Digital Marketing

    Over the past couple of years, digital marketing has quickly evolved alongside the concomitant development of different types of technologies. Mobile marketing, for example, is quickly becoming a necessity for brands to reach users ubiquitously and drive them to physical and/or online stores. Social media, another channel of internet advertising, has exploded with a number of different companies monetizing their traffic in the form of paid media. Lastly, content marketing has become essential for both brand management and search engine optimization, giving companies opportunities to drive in more traffic through organic mediums. An infographic prepared by ViralInNature provides some insights into all three digital marketing trends:

    Mobile Marketing

    mobile-marketing

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    If you had a dollar for every web search you made, how rich would you be?

    Every thought, query, question- answered in seconds. It’s amazing when you think about it, a tool designed to locate whatever you’re looking for, delivering results literally at your fingertips. A bottomless well of information at your disposal from almost anywhere all the time.

    Imagine a world without this powerful resource; it’s not easy.  The Internet has revolutionized our lives and Google has revolutionized the online world; and they’re here to stay.  Here’s a tip, we’re playing for the Google team, so play by their rules, or get thrown out of the game.

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    Content: It’s not A strategy it’s THE strategy.

    Implementing content to your marketing strategy will no longer separate you from your competition, however, the quality of your content will. When you properly invest in quality content you are telling the world that you are in this business for a reason. And, getting that message across is really straightforward.

    There are several essential factors that must be considered in order for your content to make a significant impact.

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    Getting the most out of your Content Marketing

    Let’s face it, when you’re trying to come up with the best way to develop a strong following online, simply increasing your SEO efforts via traditional efforts just isn’t sufficient enough these days. The days of stuffing your existing content with keywords are long gone, giving way to smart and well-crafted copy that creates a stir in the online marketplace. So how is this done?

    When crafting your next marketing plan to attract potential clients online, you’re reaching out to a sea of millions. It’s important to think about what would make you instantly stand out. Here are a few simple yet sometimes overlooked guidelines to help you maximize your exposure and get people looking at your business.

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    B2B Marketers Invest More in Content Marketing to Boost SEO, Social Media Efforts

    A recent study prepared by MarketingProfs and the Content Marketing Institute surveyed B2B professionals to identify content marketing trends based on insights from the year 2012. Content marketing has become more important recently for SEO purposes due to Google cracking down on black hat and outdated link-building tactics, and it has proven its worth keeping social media engagement high in the form of infographics and podcasts. The study focused on the various tactics B2B marketers employed, methods of content distribution, and the latest overall budgeting decisions made by marketing departments.

    Social Media Reigns Supreme

    B2B-content-marketing-tactics-2013-marketingprofs-cmi

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