Establishing your presence online can be immensely challenging, especially if you’re in a competitive industry like real estate. In Montreal, for example, the amount of real estate listing aggregators online makes it somewhat challenging to keep your properties at the forefront, especially if you’re trying to sell residential units in dense markets. Once you start breaking down the number of upcoming developments by neighbourhood, the amount of competition is just outright staggering. Fortunately, some excellent digital marketing tactics can complement real estate advertising and bring a wealth of traffic to your doorstep and generate fresh leads hand over fist at a reasonable cost. Sounds fantastic, right?
1) Dabble in the art of SEO
When it comes to search engine optimization and real estate, the jokes and sayings write themselves.
- “Invest in building real estate on Google.”
- “Beat the competition and secure your home on the first page.”
- “Don’t mortgage your future on TV ads – close the deal with SEO instead.”