Despite the overwhelming amount of success that can be achieved by allocating advertising budgets to the online environment, businesses are still apprehensive about investing into digital marketing. Of course, if done strategically, search engine optimization can be the most rewarding campaign your business can launch due to the immense potential available by ranking highly on Google and Bing. As an agency, we have encountered our fair share of businesses that have expressed hesitancy in allocating a marketing budget to search engine optimization. However, once organic search strategies have been executed and perfected, these businesses have carved their spot on the 1st page of search engines for years to come.
If you need help pitching your senior staff and co-workers on the benefits of search engine optimization, or if you’re still unsure of the potential return on investment from this digital marketing tactic yourself, here are five reasons why SEO is a rock-solid investment.
1. Gain a competitive edge.
Whether you’re just starting out in the digital environment or have had a website for years, the amount of work needed to start ranking well for competitive keywords can vary. Websites built on brand new domains are virtually starting at point zero, which can be problematic if there are a lot of competitors with sites that have been indexed for years. However, if you develop a strategic SEO roadmap, you will be able to generate a lot of momentum by publishing optimized content and building links. While this may require a lot of resources each month, this is your opportunity to match up with the competition and try to get ahead. (more…)