Content is king.

You’ve likely heard the age-old adage countless times before, to the point that it’s nearly lost all its meaning. Still, for business owners and marketing experts, that saying is as true today as ever. Not only is content marketing one of the best ways to engage audiences organically, but it is also highly effective at building buzz, retaining customers, and generating leads.

At Rank Media, our marketing experts recognize that content represents the very foundation of any growth strategy or lead generation campaign. That’s why we craft the perfect content strategy to achieve the goals and aspirations of our clients. By properly optimizing and promoting content through a variety of formats such as blogs, website content, eBooks, and email copy, to name a few, we’re able to communicate your company’s value to potential clients – all while establishing an authoritative voice, improving brand awareness, and boosting conversions.

After all, with the right content, anything is possible. 

Benefits of Content Marketing for Businesses

Content marketing is more than just a buzzword; it’s a necessity in today’s digital marketing landscape. While businesses will reap countless benefits by creating valuable content, we’ve narrowed the list down to feature the four biggest benefits of content marketing.

Increases Brand Visibility

Whether you realize it or not, every new blog post is another page that Google will index. While quantity doesn’t necessarily guarantee search traffic, there’s no denying that having more indexed pages will grant you more opportunities to rank for more search queries. 

Improves Brand Awareness

It’s a question that small businesses ask themselves every day; how does a brand get pushed in front of a target audience? Well, the answer is surprisingly simple; by creating content that continually gets found when someone is looking for an answer. 

Builds Credibility

Businesses live or die based on their expertise. Luckily, content provides an effective means to demonstrate your company’s credibility in as many ways as possible. And, by establishing your business’ credibility through content, you’re more likely to rank higher in search engines. 

Generate Leads

In addition to connecting your business with clients, content is ideal for pitching your company’s products or services. If done tactfully, content allows you to easily increase your company’s conversions and inbound leads. Also, calls-to-action (CTA) placed directly in your content can do wonders for generating new leads for your sales team. 

Developing the Ideal Content Marketing Strategy

Content is a broad concept, which can prove challenging for business owners. With so many ways to reach potential customers, it can be tricky to come up with a strategy that properly utilizes the valuable content being produced.

At Rank, we’re all about developing effective content marketing strategies. By producing great content in a variety of mediums, we’ll develop a strategy that effectively boosts brand awareness, fosters engagement, and significantly increases your company’s reputation. 

Blogs and Infographics

Through blogs and infographics, a business can establish itself as an industry leader while connecting with audiences in a different type of way. Increase search exposure, build brand awareness, and attract top-of-the-funnel visitors with blog posts and infographics created by our in-house team of content marketers. 

eBooks and Whitepapers

It is a common pitfall to dismiss eBooks and Whitepapers when it comes to content marketing. However, by effectively utilizing these mediums, we can push visitors through the sales funnel with content that differentiates your brand from its competitors. In this regard, eBooks and Whitepapers are crucial for capturing lower-hanging fruit on various social media platforms.

Video Content Marketing

Text copy is great, but it doesn’t always do the trick. Attention spans are short and, sometimes, video content is the most efficient way to get your point across. At Rank, we create everything from on-location testimonials to animations, so that you can steal the eyes of your prospects. 

Website and Email Copy

While social media platforms have become increasingly popular, website and email copy remain a key component of any effective content marketing strategy. At Rank, we’ll leverage website and email copy as part of your content marketing strategy to build and nurture leads, all while cultivating customer loyalty. 

Case Studies

Few things will drive clients down the sales funnel like a well-written case study. Indeed, case studies are ideal for telling stories that underscore the value of your brand to prospective clients. We are highly skilled in the art of creating impeccably written case studies that focus on your company’s competence and success. 

Rolling Out the Content Marketing Plan

It’s a simple fact of marketing; content means nothing if nobody sees it. Developing good content simply isn’t enough – it’s also essential to vigorously promote it. No matter the type of content, it should have a clear place in your company’s sales funnel. At Rank, we’ll promote optimized content in all available channels to boost your website’s search traffic and visibility. 

Not Your Ordinary Content Marketing Agency

Experience matters, and, at Rank, we have it in spades.

With over a decade of experience developing dynamic content marketing strategies, Rank has a proven track record of success. At the core, we are a digital agency that combines creative design, marketing strategies, and custom content to fuel your business’ growth. Our integrated approach allows us to use tech and creative marketing to build up your brand, generate leads, and dominate the space within your industry. 

Whether you’re looking for brief bits of copy for social media posts, lasting content for service or product pages, or ongoing fresh copy for your blog, the content experts at Rank can tell your company’s story in the best way possible. 

Choose Rank and be content with your content.

Statistics

• 196 billion emails are sent out every day.
• Video is consumers’ #1 favourite type of branded content on social media.
• According to The CMI, 63% of businesses don’t have a documented content strategy.
• The CMI’s digital content marketing stats show that 72% of marketers say content marketing has increased their number of leads.
• Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads (DemandMetric).